We provide a place for everyone to stay connected, inspired and informed about the Australian cut flower industry.

About us

In a fast moving industry, staying connected matters. Flowers Magazine is Australia’s independent quarterly publication for the cut flower industry, created for florists, growers, wholesalers, educators and the businesses that support them.

Each issue shares real industry stories, practical business insights, design inspiration and new ideas from across the country. From behind the scenes grower features to what’s new in tools, tech and trends, we aim to be a trusted place where the industry can learn, share and grow together.

By subscribing, you’re not just getting a magazine, you’re backing independent Australian floral media and helping us platform the people who keep this industry thriving.

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News & Resources

  • How Green Are My Flowers?

    How Green Are My Flowers?

    How green are your flowers really? We revisit a 2006 Flowers Magazine feature and share simple questions florists, growers and wholesalers can ask to work more sustainably and communicate it...

    How Green Are My Flowers?

    How green are your flowers really? We revisit a 2006 Flowers Magazine feature and share simple questions florists, growers and wholesalers can ask to work more sustainably and communicate it...

  • Bushfire Preparation and Management for Small Farms

    Bushfire Preparation and Management for Small F...

    The threat of fire is a year-round risk in Australia. However, for anyone living on – or managing – a small farm, a long hot summer and the onset of...

    Bushfire Preparation and Management for Small F...

    The threat of fire is a year-round risk in Australia. However, for anyone living on – or managing – a small farm, a long hot summer and the onset of...

  • Selling at Farmers Markets

    Selling at Farmers Markets

    Ideas and information to make your venture a huge success. Farmers’ markets are a phenomenon. They continue to grow in number, sales volume, and length of season. They serve as...

    Selling at Farmers Markets

    Ideas and information to make your venture a huge success. Farmers’ markets are a phenomenon. They continue to grow in number, sales volume, and length of season. They serve as...

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Thanks to our Advertising Partners and Sponsors....

  • Florist IQ

    Your Florist Calculator

    Designed by Florists for Florists to ensure easy pricing, tracking of waste and accurate pricing every time.

    www.florist-iq.com.au

  • What Cut Flower is That?

    The Essential Care and Handling GuideforCut Flower Professionals

    www.whatcutfloweristhat.com.au

  • Shogun Tools

    Australia's Home of Authentic Japanese Tools & Kitchen Knives

    www.shoguntools.com

  • Ever Roses

    Quality Preserved Flowers and Arrangements.

    www.everroses.com.au

    Phone: 0452 339 055
    Email: sales@everroses.com.au

  • WildFlowers Australia

    WildFlowers Australia is the peak industry body for growers of Australian native and South African wildflowers. 

    www.wildflowersaustralia.com.au

  • The Flowery Folk

    A Podcast for florists, floral designers and flower lovers who want to grow creatively and build a successful flower business.

    www.thefloweryfolk.com

  • Flowers to Impress School of Floristry

    We train students to nationally-accredited Certificate II, III & IV levels of floristry design and business.

    www.flowerstoimpress.com.au
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