We provide a place for everyone to stay connected, inspired and informed about the Australian cut flower industry.

About us

In a fast moving industry, staying connected matters. Flowers Magazine is Australia’s independent quarterly publication for the cut flower industry, created for florists, growers, wholesalers, educators and the businesses that support them.

Each issue shares real industry stories, practical business insights, design inspiration and new ideas from across the country. From behind the scenes grower features to what’s new in tools, tech and trends, we aim to be a trusted place where the industry can learn, share and grow together.

By subscribing, you’re not just getting a magazine, you’re backing independent Australian floral media and helping us platform the people who keep this industry thriving.

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News & Resources

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  • Valentine's Day Checklist for Florists

    Valentine's Day Checklist for Florists

    A helpful guide to ensure you are all set for a successful Valentine's day.  Created by The Flowery Folk, one of our educational Sponsors.  To find out more about The...

    Valentine's Day Checklist for Florists

    A helpful guide to ensure you are all set for a successful Valentine's day.  Created by The Flowery Folk, one of our educational Sponsors.  To find out more about The...

  • How Green Are My Flowers?

    How Green Are My Flowers?

    How green are your flowers really? We revisit a 2006 Flowers Magazine feature and share simple questions florists, growers and wholesalers can ask to work more sustainably and communicate it...

    How Green Are My Flowers?

    How green are your flowers really? We revisit a 2006 Flowers Magazine feature and share simple questions florists, growers and wholesalers can ask to work more sustainably and communicate it...

  • Bushfire Preparation and Management for Small Farms

    Bushfire Preparation and Management for Small F...

    The threat of fire is a year-round risk in Australia. However, for anyone living on – or managing – a small farm, a long hot summer and the onset of...

    Bushfire Preparation and Management for Small F...

    The threat of fire is a year-round risk in Australia. However, for anyone living on – or managing – a small farm, a long hot summer and the onset of...

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Thanks to our Advertising Partners and Sponsors....

  • Flourish by Leah Mitchell

    Leah is a floristry business mentor with 20+ years’ experience running award-winning studios, and the founder of Flourish, helping florists build confident pricing, strong systems and sustainable businesses.

    www.leahmitchellfloraledu.com

  • What Cut Flower is That?

    The Essential Care and Handling GuideforCut Flower Professionals

    www.whatcutfloweristhat.com.au

  • Weed Gunnel

    Weed Gunnel is an Australian supplier of permeable, degradable weed control matting and crop protection products designed to reduce labour, support healthy soils, and help growers cut back on chemical use.

    www.weedgunnel.com.au

  • WildFlowers Australia

    WildFlowers Australia is the peak industry body for growers of Australian native and South African wildflowers. 

    www.wildflowersaustralia.com.au

  • The Flowery Folk

    A Podcast for florists, floral designers and flower lovers who want to grow creatively and build a successful flower business.

    www.thefloweryfolk.com

  • Flowers to Impress School of Floristry

    We train students to nationally-accredited Certificate II, III & IV levels of floristry design and business.

    www.flowerstoimpress.com.au
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